Our Values

We strive for the following values to guide our decision-making
and infuse our practice.


To partner with and support organizations and individuals that seek to improve end of life care in ways that go beyond the scope of our offerings and will benefit dying people and their loved ones.

Connection & Community

To serve as a resource, but also assist those we serve in reconnecting with their own inherent power. To foster community death care, to honor and recognize sacred rites of passage. To cultivate spaces in our community where grief and death are witnessed and normalized.

Death Positivity

To encourage people to speak openly about death, dying, and the realities of grief.


To maintain an interpersonal stance that is other-oriented (or open to the other) in relation to cultural identity. To be accountable to self and community, open to learning from mistakes, and to pursue repair and/or reconciliation as a process as opposed to one-time occurrence.


To work to ensure that our products and services are equally available to all people. To be explicitly anti-racist in the delivery of services. To seek to ‘queer’ death and provide care to the LGBTQ+ community to which we belong. To collaborate intergenerationally whenever possible.

Integrity & Quality

To develop our business in a way that adheres to high ethical standards of practice. To remain diligently devoted to our values as outlined. To think critically about our services and the manner in which they are delivered.  To provide competent, high-quality, and evidence-based services.


To focus on meeting the needs of the present without compromising the ability of future generations to meet their needs. To integrate anti-capitalism and cost accessibility actively. To utilize self-care and community-care techniques among collective members.


To engage people with histories of trauma in a manner which recognizes the presence of symptoms and acknowledges the role that trauma has played in their lives.

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